Marketing Your Rental Property and Advertising Your Home – Hanford Property Management

Hanford, California is known for its perfect mix of rapid urbanization and its cultural richness. It is a developing city, with a high demand for rental properties. At The Equity Group, we manage and advertise properties for first-time investors as well as well-established homeowners. Depending upon your property and the location, we optimize the right marketing tools to make sure that your property is showcased at the right places.

Your rental unit will be advertised across the neighboring cities like Grangeville, Armona, Traver, and Hardwick to attract a greater pool of tenants. Being the leaders in property management, we prioritize your needs, promote your property to exceed your expectations.

Our finger is on the pulse of Hanford real estate. We know the market trends in and out. At The Equity Group, property managers are passionate about helping homeowners save their time and money, and optimize their revenue.

A substantial part of the Hanford population is homeowners. In such a competitive market, The Equity Group property managers ensure that we find you quality tenants and offer them the best residential experience. From advertising at the right places, screening tenants effectively, setting a rent price, to finding and placing quality tenants, we have it all sorted for you.

Marketing That Helps Your Property Stand Out

At The Equity Group, we focus on result-oriented marketing. We keep a track of the reach of your property post on every website and take directed efforts to enhance its reach.


Strategic Marketing

At The Equity Group, we work with a plan. Our target is to draw a maximum number of tenants to your property. We use the best content marketing tools like using trending keywords to enhance the reach of your ad.

We create appealing posts with the help of high-definition pictures and videos of your unit that highlight its best features.


Making Statement Social Media Posts

We strive to make an impact through our social media posts. Our posts are unique, they carry accurate and precise pieces of information, that are framed in a catchy format.

We use our social media networks to ensure that your property ad reaches the masses across Hanford and the neighboring cities. At The Equity Group, we make sure that your property ad influences potential tenants.


Optimizing Popular Listing Websites

Our website is known for its A-level properties. We post your property ads with detailed information that gets you connected to prospect leads on a regular basis. With The Equity Group, your property can’t stay vacant for too long.

We ensure that your rental unit is highlighted through all the trusted top listing websites including Zillow, Trulia, and Realtor.


Effective Property Showings

Property showings can make a whole lot of difference in getting them rented shortly. At The Equity Group, our property managers show properties at tenants’ earliest convenience.

We get your properties rent-ready and show them with enthusiasm.

We answer all the tenants’ questions with calm and ensure that they receive complete information related to the unit and the lease.

Visalia property management services

Get A Free Rental Analysis of Your Hanford Property

Hanford is known for its diverse market. There is a demand for every kind of property across the city. But to keep your rental unit occupied, you must set the right rent price.

At The Equity Group, you will receive a free rental analysis to set the perfect rental price for escalated profits, and that is affordable to a greater pool of quality tenants.

To know how the right rent price will reduce your stress of renting out property and sustaining tenants, get in touch with The Equity Group.


Very professional maintenance team that I can trust to come into my home and fix the repairs necessary in a timely manner. I have never experienced such speedy service with a property management company in the past and very happy with the way equity group takes care of their properties.

– Peter

Areas We Serve

Hanford is a desirable city for its transportation, recreational opportunities, pleasant weather, other points of interest, and affordable homes. Whether your property is located in Downtown Hanford, near the Centennial Park, by the Adventist Health Medical Offices, or on the suburban end of the city, we can advertise, and rent out your unit.


Meet Our Team


The Equity Group Management team

Client Reviews

May 24, 2023
Google - Jean - The Equity Group
I have used Equity Group to manage my rentals in the Visalia and Tulare areas for several years. I cannot say enough about how efficient and thorough they have been in vetting potential renters, maintaining the properties and the courtesy of their employees. I have managed my properties myself in the past, so I know it is not an easy task. I feel using Equity Group to oversee this for me has saved me time and money, which more than compensates for any fee I pay for their service. They have their own maintenance staff at the ready and it is also a cost savings over finding and paying the maintenance on my own. I appreciate their business staff and the end of the year statements they prepare for tax time. I highly recommend The Equity Group to oversee any property management needs.
May 20, 2023
Google - Malenah - The Equity Group
We are going on a month being with equity, our AC had stopped working I made a work order and someone came out the same day to fix it. Love how fast we were taken care of and the receptionist was very nice!
May 19, 2023
Google - Jo-Ren - The Equity Group
It is fair and polite and informative. Hard to get better than that!
May 10, 2023
Google - Danny - The Equity Group
I lived in this complex for 2 years. Camelia, the apartment complex manager is amazing, she responds to emails, text messages, maintenance requests the same day, most of the time within the hour. This is a really safe apartment complex, no break ins, no loud music, no disturbances (no drama) we don’t have a neighborhood watch but if anything suspicious comes up Camelia will email all tenants and ensure that we know that she has a plan on how to keep us safe. There was a time that somebody vandalized the mail box, not the units or the property. She emailed us to be more diligent in monitoring our surroundings at night and to report anything suspicious to her and she would notify security or PD. MOST apartment complex managers don’t give a s**t. The rent is reasonable, not over priced. Camelia keeps all the residents up to date on renovations, apartment inspections, and any upcoming changes. Recently the complex pavement was revised / replaced, that was a pretty big project, they do a good job on keeping complex looking clean and well groomed, they have a yard service weekly to provide lawn care and maintain the bushes, etc. The neighbors are pretty friendly and the pool is functional, stays open late 9am-8pm. The pool is well maintained, Camelia makes sure that things get taken care of, she’s doesn’t put things off. She is proactive when there is a problem, she communicates when there is problem, and she’s truthful NO BS. She will work with you to figure out a plan, some things aren’t in her control and she doesn’t feed BS, she’s honest. If anything is out of her control, she sends you to the right person to talk with. This happened to me once where I had to deal with someone else and I regretted dealing with anyone else but Camelia. She maintains her professionalism and does not hold grudges. Her attitude towards you doesn’t change in any situation. When you’re dealing with hundreds of people you have to be able to keep your cool, and she does that well. Over all a great place to live, residents feel safe, they keep up with maintenance, and there are many residents who have lived in this complex long term ( that says a lot about a complex).
May 2, 2023
Google - Eric - The Equity Group

We Can Answer All Your Real Estate Questions

A curious investor keeps coming up with questions, and a successful investor strives to find the answers. We are here to lead as property managers and would love to answer all your questions related to the current Hanford market trends, our rental properties, and more.

To know more, contact The Equity Group.

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